COCA COLA
We delivered hundreds of thousands of personalised bottles to loyal Coca-Cola fans across the country. One of the first global personalisation campaigns to really launch onto the World stage!
THE BRIEF
As the UK entered 2014, it witnessed the launch of one of the largest personalisation campaigns to ever grace the marketing world from none other than FMCG giant, Coca-Cola. This trailblazing campaign was a roaring success and set an incredibly high precedent for Global brands.
OUR SOLUTION
The ‘Share a Coke’ campaign was one of the first personalisation campaigns to gather global momentum! Coca-Cola tasked us with delivering hundreds of thousands of personalised bottles to loyal Coca-Cola fans across the country. IV Creative’s warehouse and logistics team relished the challenge and co-ordinated the project by storing, creating, processing, and delivering a very large volume of orders in a matter of weeks.
The results
- The ‘Share a Coke’ campaign sold hundreds of thousands of bottles to loyal fans in a matter of weeks
- The campaign ran in 70 countries and picked up 7 awards at the Cannes Lions festival
- There was a 6.8% increase in Coca-Cola’s global Facebook fans as a result of ‘Share a Coke”
- There was an incredible 4.93% global sales increase