THE BRIEF
Our cutting-edge personalisation campaign in partnership with Johnnie Walker offered an online whisky personalisation experience.
The campaign enabled consumers to purchase one of six exclusive personalised Johnnie Walker whiskies matched to individual flavour preferences.
OUR SOLUTION
We worked in partnership with the Johnnie Walker / Diageo team to deliver a groundbreaking D2C campaign which offered consumers the ability to purchase a totally unique bottle of Whisky via a unique taste-profiling technology solution.
This solution used AI to match the taste profile to one of six new and exclusive Johnnie Walker blends.
We delivered this bespoke Whisky alongside a personalised label and engraving solution, directly to the doorstep!
The back-end order management system and fully integrated customer service solution were all managed by our internal team.
THE RESULTS
Flawless execution of personalisation and customisation, utilising specially designed digitally printed personalised labels with bespoke bottle engraving. This campaign saw sell out numbers in the first few weeks and was one of JW’s most successful campaigns to date!