The objective
The task was simple - figure out how to get e-commerce and physical retail to work collaboratively.
The Jura team were looking for a campaign to drive incremental sales within UK grocery stores – a channel ripe for growth. They wanted to position the Jura premium range (14 year old plus) as the ‘go to’ malt whiskey gift, capitalising on key trading periods and seasonality. As the campaign was to be centred around gifting occasions, notably Father’s Day, the brief was to find a way to boost offline supermarket sales whilst not forgetting the important e-commerce channel.
We helped identify an opportunity to capture more sales from the ‘one time gifters’; those shoppers who enter the market once a year at key peak gifting times.
Our approach
A clever way to blend online and offline
Customers purchase their Jura whisky from the supermarket and scan an on-shelf QR code POS. Then, a beautiful, dedicated microsite allows them to create a personalised Jura label, which is completely free and delivered to their home without charge. All the customer needs to do is pop the label on the bottle – instantly creating a unique gift, bought straight from their local grocery store.
We also acted as the fulfilment partner; designing, printing and shipping the personalised labels, maintaining the brand feel and customer experience.
Project Outcome
The brand improved their digital offering, whilst boosting in-store sales.
The seamless mix of online and offline channels provided a customer experience that improved brand affinity and created new advocates through word of mouth.
Want to personalise your own Jura label?
Pop down to the supermarket to buy your Jura, then head to the Jura site to create your label. We’ll print and send you the label in the post – free of charge.
Or, if you fancy a look at how it works, click the link to see the microsite in action.
