Love it or hate it?! Good job we LOVE it. This incredible campaign spanned over several years with year-on-year growth. Incredible work from an iconic brand!
THE BRIEF
To create an innovative and exciting range of personalised Marmite jars available for all seasonal events, including Valentine’s Day, Mother’s Day, Father’s Day, Christmas, Gay Pride, and the Royal Wedding.
OUR SOLUTION
We personalised a range of Marmite’s generic and special edition jars, over several years and sold these via the Marmite e-shop. We were responsible for the creation of labels, storage, creation of SKUs, pick and pack, online sales, and aftercare services.
The campaign was regularly revamped and included a variety of gift boxes and label variants for season events. We collaborated with Marmite’s Brand Teams to ensure this exciting campaign was kept relevant and current.
Another example of e-gifting and personalisation perfection!
THE RESULTS
The sales for this campaign were incredible and boasted year on year growth over several years! The continued support and media investment of the Marmite brand team demonstrated the success and longevity of the campaign!