Who gives a crap
the eco-friendly toilet roll brand with a mission to make sustainability fun!
the eco-friendly toilet roll brand with a mission to make sustainability fun!
WGAC the eco-friendly toilet roll brand with a mission to make sustainability fun, came to us with an exciting challenge: produce packaging for their personalization campaign! Customers could choose from 16 quirky designs for a pack of three toilet rolls, each Personalised with their own text.
With Father's Day fast approaching and just three months to pull it all together, we had to move quickly. As a Certified B Corporation, WGAC's commitment to sustainability was at the core of everything they do, so we made sure to keep that in mind throughout the process.
The team at WGAC had previously approached other printers who weren't able to take on their challenge. Fortunately, we love pushing boundaries and doing what others can't. Following the appointment of our Innovation Director, we've dedicated the last two years to our cutting-edge Innovation Centre with high specification equipment. This ensures we remain at the forefront of industry advancements and sector trends. Our Innovation Centre has allowed us to work on unique and bespoke projects for our clients. We pride ourselves on being able to tackle challenging projects and customised work.
This project combined creative design with technical challenges, using lightweight, eco-friendly EDIXION 60gsm paper (FSC certified, EU Eco label). We adhered to strict brand guidelines while ensuring print quality.
A custom Shopify microsite with iFrame tech enabled live previews for customer personalisation. Orders are automatically processed, from artwork generation to fulfilment, with real-time shipping notifications. Our streamlined workflows allow for next-day delivery on orders placed until 7pm.
