The Pickle Post allowed consumers to send personalised jars of Branston pickle to expat relatives living in Europe so they could enjoy a taste of home at Christmas. We were the print and fulfilment partner for the campaign-integrating the D2C site with our Order Management System (OMS), printing personalised labels, packing the orders into gift boxes, and dispatching the goods all over Europe.
We continued fulfilling personalised Branston jar orders from their D2C website, and our partnership then expanded to include limited edition jars and festive merchandise like Christmas baubles, hoodies, and woolly hats. We collaborated with the Branston team and other partners, offering our expertise on label designs, print processes, and clothing samples. Our integrated order management system streamlined product listings, allowing us to efficiently pick, pack, and fulfill orders.
A fantastic range of quirky festive branded merchandise was created to promote on social media and sell on the Branston website. On the launch of the campaign, Branston saw an immediate increase in visitors to their D2C site. Plus, they saw an increase in sales of over 500% in the first week!
