As the UK entered 2014, it witnessed the launch of one of the most significant and high-profile personalisation campaigns the marketing world had ever seen, all thanks to FMCG giant Coca-Cola. This innovative and bold campaign not only captured the attention of consumers but also achieved remarkable success, setting an incredibly high bar for global brands to aspire
to in terms of creativity and engagement.
The ‘Share a Coke’ campaign was one of the first personalisation campaigns to gather global momentum!
Coca-Cola tasked us with delivering hundreds of thousands of personalised bottles to loyal Coca-Cola fans across the country. IV Creative’s warehouse and logistics team relished the challenge and co-ordinated the project by storing, creating, processing, and delivering a very large volume of orders in a matter of weeks.
The ‘Share a Coke’ campaign saw an overwhelming response, with thousands of bottles flying off the shelves as it captured the hearts of Coca-Cola fans. The campaign garnered international acclaim, earning multiple prestigious awards at the Cannes Lions festival. It also sparked a wave of excitement on social media, drawing in a wave of new followers and further strengthening Coca-Cola’s global community.