As the Coca-Cola team prepared to launch their unique personalisation push in multiple markets around the world, they needed a partner they could trust to take care of the UK arm of the campaign.
Coca-Cola tasked us with delivering hundreds of thousands of personalised bottles to loyal Coca-Cola fans across the country.
We expertly co-ordinated the project by storing, picking, packing and delivering hundreds of thousands of bottles in a matter of weeks.
With the famous personalisation in our control, we made sure every bottle had the flawless finish you expect from a legendary brand like Coca-Cola.
Back in 2014, this landmark historical push was one of the first global campaigns to showcase personalisation.
With an overwhelmingly positive response, thousands of bottles flew off the shelves and captured the hearts of Coca-Cola fans. The campaign garnered international acclaim, earning multiple prestigious awards at the Cannes Lions festival. Plus, it also sparked a new wave of viral excitement on social media, massively increasing Coca-Cola’s already enviable follower count and further strengthening their global community.
And our impact? The smooth running of the campaign and the complex operations involved meant that IV Creative ensured hundreds of thousands of people could enjoy a Coke.