The objective
Turning heads with a growing brand
A luxury London salon famous for incredible hair extension transformations – tick.
A-list clients – tick.
Huge social media following – tick.
What could Fox & Vamp possibly be planning for their next move?
Easy. World domination.
Talitha, the founder of Fox & Vamp, spent years developing a unique formula for her game-changing new haircare range. With three beautiful treatments designed using the trademark Fox & Vamp hair extension expertise, the packaging and delivery had to be executed with the same care and attention.
So, she wanted a partner who could bring the vision to life.
The approach
Making waves with a luxury customer experience
Our designers spent time getting to know the brand, the creative style and the new products. From there, we created some bespoke boxes for the bottles, as well as packing and packaging to ensure the customer experience felt as special as the treatments themselves.
Sourcing top-spec materials and using our expertise with die-cut machinery to achieve a high-quality finish, the boxes were designed, printed, cut and constructed in our warehouse. When customer orders came in, we processed, picked, packed and shipped to the end customer. Plus, as the products launched through the iconic beauty store Space NK, we took care of all B2B orders to make sure the stock was in the right place at the right time.
As a finishing touch, we used the three new products, alongside Fox & Vamp’s famous hairbrush, to create a bespoke bundle; meaning customers can buy and try the whole range of hair care with one click.
A simple, reliable and beautiful new route to market.
Project outcome
The product drop almost broke the internet, with a 5/5 rating through customer reviews on Space NK and influencers sharing on social media how much they adore the treatments.
One of the biggest wins? The strength of the partnership between IV Creative and Fox & Vamp. Through collaboration with the Fox & Vamp team, we made sure each step of the process perfectly matched their vision. And each product out the door perfectly met the expectations of their loyal customers.
IV Creative to the rescue
Fox & Vamp were using a third-party supplier for some existing product packaging. Just a few weeks after their latest launch, the Fox & Vamp team were let down when the packaging production lead times meant they were unable to meet customer demand.
Thanks to our closeness to the brand, creativity and passion for finding the right solution, we were able to design and produce a limited run of 500 high-spec, bespoke boxes.
Fox & Vamp could meet their delivery timescales, and the customer experience was protected.
Want to see how we can help you get your packaging and customer experience salon-fit?
Chat to one of our team now.
