The objective
The goal was to increase gifting, bolster social media talkability, and align with some key seasonal events and celebrations throughout the year.
So, how could the Marmite team take a cult cupboard staple and turn it into something for the display shelf? That’s where we came in.
Our approach
We personalised a selection of Marmite’s generic and special edition jars to give them a whole new look and appeal. Over several years, these sold consistently through the Marmite e-commerce store. The collection included designs for holidays and special occasions, such as Valentine’s Day, Mother’s Day, Father’s Day, Christmas, Pride and key national events such as Royal Weddings.
IV Creative took care of label creation, stock storage, pick and pack, e-commerce management, and aftercare customer services.
Over time, the campaign was revamped to include a variety of gift boxes and label varieties to keep things fresh and serve new seasonal events.
Each jar featured customisable elements, which allowed customers to add a personal touch, making them perfect gifts or keepsakes for loved ones.
Project outcome
The sales for this campaign were nothing short of incredible, consistently showing impressive year-on-year growth over multiple years.
Plus, with beautiful jars and that personalised touch, customers were extremely pleased with their product, and overall experience.
LOVE IT OR HATE IT?
GOOD JOB WE LOVE IT.
Click here to chat to us about how we could add jar appeal to your product, and sales to your bottom line.
