The Objective
Personalised marmite jars for all occasions
The goal was to develop a creative range of personalised Marmite jars that cater to a variety of seasonal events and celebrations throughout the year. This collection included designs for holidays and special occasions such as Valentine’s Day, Mother’s Day, Father’s Day, Christmas, Gay Pride, and the Royal Wedding. Each jar featured customisable elements, which allowed customers to add a personal touch, making them perfect gifts or keepsakes for loved ones.
Our Approach
Another example of e-gifting and personalisation perfection!
We personalised a range of Marmite’s generic and special edition jars, over several years and sold these via the Marmite e-shop. We were responsible for the creation of labels, storage, creation of SKUS, pick and pack, online sales, and aftercare services. The campaign was regularly revamped and included a variety of gift boxes and label variants for season events. We collaborated with Marmite’s Brand Teams to ensure this exciting campaign was kept relevant and current.
Project Outcome
The sales for this campaign were nothing short of incredible, consistently showing impressive year-on-year growth over multiple years. This continued success was a testament to the strong appeal and demand the campaign generated.
LOVE IT OR HATE IT?!
GOOD JOB WE LOVE IT.
This incredible campaign spanned over several years with year-on-year growth. Incredible work from an iconic brand!
