Who Gives A Crap (WGAC), came to us with an exciting challenge: They were planning a personalisation campaign, and they needed a partner to bring their vision to life.
Who would’ve thought gifting loo roll could be so innovative?
Customers could choose from 16 quirky toilet roll designs, custom build a pack of three, and personalise each with their own text.
The team at WGAC has previously approached other printers who weren’t able to take on their challenge. Fortunately, we love pushing boundaries and doing what others can’t.
From design, storage, printing, operations and logistics, everything was live and tested in plenty of time for the run up to the busy peak. With Father’s Day on the horizon, a key gifting holiday, we had less than three months to go from 0 to 100.
As a certified B corporation, WGAC’s commitment to sustainability is at the core of everything they do, which makes it a great partnership aligned to our values too.
With our Innovation Centre at our Sleaford site, we can find unique and bespoke solutions for our clients. So meshing fun products, custom personalisation and eco-friendly operations is what we do best.
Using lightweight, eco-friendly EDIXION 60gsm paper (FSC certified, EU Eco label), we adhered to strict brand guidelines and delivered against our green values, without compromising print quality.
A custom Shopify microsite with iFrame tech enabled live previews for customer personalisation. Plus, orders are automatically processed – from artwork generation to fulfilment – with real-time shipping notifications.
The Who Gives A Crap team were overjoyed with the results.
They improved their gifting offering, providing more routes to market and even more options for loyal fans and new shoppers alike.
Plus, with such a smooth purchase and delivery journey, the customer experience was boosted.
