Case study The Famous Grouse

Personalised bottles that grew D2C revenue by 180%

A fully personalised webstore, engraving, merch and end-to-end fulfilment, run by IVC as an extension of the Famous Grouse team.

Client
The Famous Grouse
Timeline
2023–2025
Services
  • Personalisation
  • D2C ecommerce
  • Fulfilment
  • Creative & photography
Dark red banner containing five bottles of The Famous Grouse Whisky with a grouse illustration.

The results

2023–2025
+180%
growth in online direct-to-consumer revenue
+200%
higher average order value
8,000
bottles personalised and shipped
5x
Father's Day order volume vs. a typical week

What we delivered

One partner, from the first click to the doorstep

Everything the brand needed to sell personalised whisky direct, delivered in-house in Sleaford.

  1. Personalised webstore
  2. Personalised bottles
  3. Product photography
  4. Branded merch & bundles
  5. Order processing
  6. Stock storage
  7. Pick, pack & ship
  8. Aftercare & customer service
Three personalised bottles of The Famous Grouse whisky on a red background. The Famous Grouse branded merchandise, including a hat, gloves and bottle bag. Dark red graphic containing five bottles of The Famous Grouse Whisky with a grouse illustration.

The story

01

The challenge

The Famous Grouse were looking for new and exciting ways to refresh their offering – and they needed a partner who could make direct-to-consumer personalisation work at scale.

02

What we did

We worked closely alongside The Famous Grouse team and their web agency to create a fully personalised webstore, then handled photography, merch, order processing, bottle personalisation, storage and fulfilment in-house.

03

The outcome

The photography and creative contributed to social media engagement during key campaign dates such as Father’s Day, merch bundles opened new channels, and online D2C revenue and average order value both grew.

One of our wins? The chance to put an iconic brand in the hands of fans.

“Working with IV Creative gave our fans a way to put their own name on an iconic bottle – and gave us a brand-new direct channel.”

[Name] [Role], William Grant & Sons
Three personalised bottles of The Famous Grouse whisky on a red background. The Famous Grouse branded merchandise, including a hat, gloves and bottle bag. Dark red graphic containing five bottles of The Famous Grouse Whisky with a grouse illustration.

Want results like these for your brand?

Personalisation, D2C and fulfilment under one roof.

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