Renais, a renowned craft spirits brand, sought to introduce a personalised touch to their product lineup to enhance their appeal during the festive season and beyond. The goal was to create a unique offering that would stand out in the competitive market, increase customer engagement, and drive sales by tapping into the growing trend of personalisation.

Solution

This initiative was designed to cater to both existing loyal customers and new audiences looking for thoughtful and memorable gifting options. It was crucial for the personalisation feature to align seamlessly with Renais’s brand identity, preserving the premium and sophisticated aesthetic that the brand is known for. At the same time, it needed to be functional, visually appealing, and easy for customers to order through their website. Timing was critical, as Renais wanted to launch the personalised bottles in time for the festive season.

To achieve Renais’s vision, we explored multiple personalisation concepts, focusing on preserving the integrity of their branding while delivering a bespoke experience for customers.  After a detailed sampling phase, we identified the bottle’s neck label as the ideal area for personalisation. This approach ensured that the main label remained the centrepiece of the bottle’s design, while the neck label provided a striking yet subtle touch for customisation.

Key aspects of the implementation included:

• Brand Consistency: We strictly adhered to Renais’s brand guidelines, incorporating their signature colours, gold foil embellishments, and typography styles into the neck label design.
• Optimised Personalisation: Through extensive testing, we determined the optimal font sizes, character limits, and alignment for the neck label. The final design offered 14 characters, with dynamic text resizing to accommodate various name lengths without compromising aesthetics.
• Seamless Integration: We collaborated with their web developers to integrate the personalised output into our Order Management System (OMS), leveraging our middleware to generate print-ready artwork seamlessly.

Result

The personalised bottle launched in time for the festive season, with immediate potential to differentiate Renais from competitors and appeal to the gifting market. While sales data is forthcoming, the initiative positions Renais as a forward-thinking brand that prioritises customer engagement and innovation. This feature not only enhances the appeal of Renais’s products but also solidifies their reputation as a premium, gifting option.

The ability to personalise products is expected to drive increased sales, as customers are drawn to the added emotional value and exclusivity it brings. By combining thoughtful personalisation with the brand’s signature sophistication, Renais has positioned itself as a go-to choice for year-round gifting, offering both uniqueness and elegance in every bottle.