Case study Lady A
We partnered with Lady A to grow their ecommerce presence and help manage delivery options.
Lady A began as an exclusive rosé at Soho House, but after becoming a long-standing favourite, the brand decided to take it direct-to-consumer, giving customers the chance to enjoy it at home.
For this, they needed a partner to build the ecommerce operation and deliver an experience as premium as the wine itself.
We connected Lady A’s Shopify store directly to our 100,000 sq ft warehouse, building an operation capable of handling everything from single bottles to cases of six.
Drawing on our experience with premium alcohol brands, we also sourced and tested transit packaging that balanced protection with presentation.
With launch approaching fast, we got everything in place quickly and ready to scale.
Within six months, Lady A achieved six-figure ecommerce sales and double-digit repeat customer rates, with refunds accounting for just 0.2% of sales.
As the range grew, so did our partnership, with IV Creative taking on fulfilment for additional brands.
Today, Lady A and Soho House continue to be close collaborators with IV Creative as we work together to get their delicious wine into the hands of thirsty customers – on time, on budget, and in style.
“IV Creative have become a genuine extension of the Lady A team, our Account Director lives and breathes our brand. Orders go out accurately, on time and when peak hits they just handle it seamlessly with no issues. It's the kind of partnership where we can focus on the brand and trust that the rest is taken care of, we couldn't recommend them highly enough.”
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