Marée Wine
Our objective
Bringing a new wine brand to market comes with a lot to think about – especially when it comes to getting bottles safely into customers’ hands.
As Marée Wine prepared to launch its luxury rosé, the team was looking for a trusted fulfilment partner with experience in the alcohol industry. They needed a team that understood the care required when shipping wine, had a reliable courier network already in place and, importantly, could support the brand as it grew.
Marée initially came to IV Creative looking for fulfilment support, but it quickly became clear there was an opportunity for us to do much more…
Our approach
We worked closely with the Marée team to build a fulfilment solution around the needs of the new brand, using our experience shipping alcohol D2C to make sure orders could be packed and delivered safely and efficiently from day one.
But our support didn’t stop at fulfilment. We also helped source both temporary and luxury packaging solutions, giving Marée the flexibility it needed for launch, while creating a premium unboxing experience for customers.
Our fulfilment expertise also helped us spot an opportunity to make the brand’s shipping much more cost-effective. By consolidating shipments, we were able to streamline the process and save Marée around £5,000 in shipping costs.
With packaging, fulfilment and logistics working together, we could give the team one less thing to worry about as they brought their new rosé to market.
Project outcome
Key stats:
- By consolidating shipments we saved Marée around £5,000 in shipping costs.
With the right fulfilment, packaging and logistics in place, Marée was ready to launch its new rosé with a setup built to support the brand as it grows.
What started as a search for a trusted fulfilment partner quickly became a much wider partnership, bringing more of the brand’s D2C operations together with one experienced team.
And there’s more to come. We’re already working with Marée on the next stage of its journey, with personalisation coming soon to make its rosé even more giftable.
Keep your eyes peeled…
