A luxury beauty brand backed by some of the biggest names in the industry

No98 Beauty had achieved a lot in its first year of D2C. The fast-growing, luxury haircare brand had built a loyal following, launched a growing range of products and even found its way into the hands of some of the biggest names in beauty – including Zendaya, Millie Bobby Brown and Ashley Graham. 

But in just one year, the brand had outgrown its existing fulfilment setup. High shipping costs were making international growth difficult, limiting the number of markets the brand could sell into as demand continued to grow.

So we stepped in…

Using our established courier network and fulfilment experience, we reworked No98’s international shipping setup to create a more cost-effective solution – opening the brand up to 30 new countries in the process. 

We also enhanced the customer journey, doubling delivery options at checkout and introducing personalised gift notes to unlock new gifting opportunities.

Behind the scenes, we built a flexible operation ready to handle demand spikes, from product launches to celebrity moments. And those spikes can be big!

When No98 products helped create Zendaya’s look for the Spider-Man: Brand New Daypremiere, the buzz helped drive a sell-out pre-order.

With more countries, more delivery options and an operation capable of handling sudden surges in demand, No98 has everything in place to take what it’s built in its first year even further. 

And with the brand already making its way into the hands of some of the world’s biggest celebrities, we have a feeling there’s plenty more to come…