Sip & Soak by No. 98 and Lady A
Before IV Creative
Some collaborations just make sense…
Lady A and No.98 Beauty came together to create a limited-edition gifting experience that paired luxury wine with premium self-care, introducing both brands to new customers along the way. The challenge was making the collaboration feel truly exclusive, without the cost and lead times of producing completely bespoke packaging.
After IV Creative
Working alongside the teams at Lady A and No.98 Beauty, we kicked things off with a series of creative brainstorming sessions to shape a collaboration that felt authentic to both brands while creating an exclusive experience to excite customers.
Instead of investing in entirely new packaging, we got creative with what already existed, using our in-house print capabilities to produce a bespoke printed sleeve that transformed standard packaging into a limited-edition experience. We also designed and printed a co-branded Sip & Soak postcard, taking inspiration from No.98 Beauty’s existing packaging style to create an unboxing experience that felt elevated and true to both brands. From concept and design through to print and fulfilment, every detail was carefully considered to make the collaboration feel exclusive without unnecessary cost or complexity.
Results
Key stats:
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- The entire limited-edition run sold out in less than 48 hours.
The collaboration was an instant success, selling out in under two days and introducing both brands to new audiences. More importantly, it showed how thoughtful creative ideas and clever print can create the excitement of a limited-edition launch without the cost of completely redesigning packaging.
Following the success of Sip & Soak, we’re continuing to work with both brands to explore new collaborations and seasonal activations throughout the year.
