The objective
As a household name, Vaseline was looking for fresh ways to engage fans, boost average order value, and tap into key gifting moments.
They knew the potential was there, but weren’t sure how to bring a new revenue stream to life in a way that felt authentic to their brand.
So, IV Creative stepped in. And we introduced the power of personalisation.
Our approach
Working closely with the Vaseline team, we created an offering that let customers add their own names to the brand’s instantly recognisable tins.
Using our in-house expertise and industry-leading printing technology, we ensured every tin looked beautifully finished while staying true to Vaseline’s iconic branding. From personalisation to shipping, we managed the entire process end-to-end.
Project outcome
The personalised tins proved to be an immediate hit with customers all year round.
During the peak gifting season, demand soared. The monthly order volume became the daily order volume – we personalised each tin and shipped to customers in time for Christmas, without the warehouse breaking a sweat.
The project not only unlocked a valuable new revenue stream, but also gave Vaseline a fresh way to connect with loyal fans.
