From life-sized mascots to mind-blowing merch collabs, Licensing Expo 2025 was a full house of inspo and insight. Held in the buzzing, blinding brilliance of Las Vegas between the 20th and 22nd of May 2025, it brought together the biggest names in licensing, branding, and ecommerce – and we were right there in the thick […]
– Famous for its work on the ‘Share-a-Coke’ campaign, IV Creative has celebrated a 38% increase in major brand partnerships in the last 12 months – AU Vodka, Foodhuggers, Lady A, and Enshrouded join Coca-Cola, The Famous Grouse, Moonpig and Who Gives A Crap as customers – Connor Thompson, formerly of THG, appointed as Director […]