Our objective
You know AU Vodka. Of course you do. It’s everywhere. But staying a hot topic in such a fast-moving market takes work.
The AU Vodka team wanted to make sure their bottles were landing in front of as many people in their target audience as possible – and what better way to do that than through creators who already live and breathe social media.
Together, we set out to create an influencer mailer as bold and iconic as the brand itself. Designed to stop the scroll and spark genuine social buzz, we delivered a personalised gift that creators couldn’t resist sharing with their followers.
Our approach
AU Vodka provided a curated list of influencers, and we took care of the rest.
Each creator received a personalised AU Vodka bottle featuring their name, packaged and shipped with care – turning every bottle into a ‘story-worthy’ moment.
Once the bottles landed, we kept a close eye on the action – monitoring accounts, tracking posts, stories and engagement as they rolled out. By actively reviewing influencer activity throughout the campaign, we were able to see the true impact it was having.
Project outcome
Key stats:
- The influencer campaign saw a potential reach of 7 million users.
- Social media shares contributed to a 73% AOV increase.
The personalised mailers delivered big.
Influencer content drove huge organic reach, with potential exposure reaching a staggering 7 million people. This sparked a steady stream of orders around the clock and contributed to a 73% increase in average order value.
The campaign showed just how powerful personalisation can be when it comes to creating standout user generated content, boosting visibility and generating brand interest. And, of course, sales.
