Our objective
Black Mirror isn’t your average Netflix show. It’s the series that makes you side-eye your phone, question your smart speaker, and wonder if that fitness tracker is plotting against you. Naturally, fans wanted to wear the tshirt.
Banijay Rights came to us with a challenge: capture that signature Black Mirror vibe (dystopian, glitchy, darkly funny) and turn it into an actual e-store.
Launching on Black Friday, of course – which gave us seven weeks to do the whole lot.
Our approach
We packed a lot into those seven weeks. From meticulous research, web design and Shopify build, to merchandise production, and fulfilment operations. Our team basically moved into the Black Mirror universe and designed a first drop of 17 brand new products, all aligned to the fan-favourite episodes.
The final products were next-level; with vibrant colours using our state-of-the-art printing tech and apparel with quality that would survive an apocalypse.
But here’s where it gets fun: the website itself became part of the experience. Glitchy interactions, hidden easter eggs and an aesthetic that immerses the browser.
Project outcome
Key stats:
- Press release activity saw a potential reach over of 150 million.
- The website had thousands of visitors during launch week.
Within days, thousands of fans were already browsing, and buying, ahead of Christmas.
Buzz of the launch reached thousands on social media – plus organic, viral chatter amongst fans on Reddit. Our press release activity saw journalists scrambling to share the story (‘opportunities to see’, also referred to as potential reach or impressions, reached over 150 million eyes).
As for what’s next… stay tuned.
