Our objective
Food Huggers, the eco-conscious brand committed to reducing household food waste worldwide, already knew how to market their products in the US. What they needed was a UK partner to help them launch overseas and connect with British households.
So that’s where we stepped in…
Our approach
The power of social media is undeniable. We worked with the Food Huggers team to introduce TikTok Shop, to help them tap into new audiences and drive sales directly through social media. Our teams worked together to repurpose and reuse existing marketing assets to keep turnaround times and costs low; supercharging social media kick off in the UK and encouraging British shoppers to integrate Food Hugger’s products into their everyday kitchen activities.
And we didn’t stop there. We also introduced the TikTok Affiliate Program which allowed members of the public to try the products for themselves, give honest reviews and encourage their followers, friends and family to buy.
Enabling delivery operations in a new market, we also stepped in to handle end-to-end fulfilment for every UK Food Huggers order, across both B2B and D2C. Thanks to our expertise, every order was picked, packed, and shipped quickly, to keep customers happy and operations running flawlessly.
Project outcome
Key stats:
- Food Huggers UK TikTok shop saw 50,000 visitors in the first six months.
By leveraging both the TikTok page and the affiliate videos, the campaign generated thousands of views, driving significant traffic to their TikTok Shop (which hit 50,000 views within the first six months) and ensuring post impressions remained consistent.
This turned scrolls into sales, showing just how powerful TikTok can be, and highlighting how important it is to have a supplier than can do everything in one place.
All whilst reducing waste and helping the environment.
