Our objective
Research shows that product bundling has a significant impact on average order value, with well-designed bundle strategies driving increases of 20% – 30% on average. That’s a tasty fact.
So, we make sure to bring that number crunch to the table when we’re working with big snack names.
For example, we’ve partnered with two iconic brands, Doritos and Walker’s Sensations, to deliver two standout projects. Each project entirely different and separate, but both with the same objective; deliver customer happiness through limited-edition bundles at a key gifting period.
Both brands wanted to stand out and launch something different to their usual products to give their customers a reason to treat themselves – or someone else.
Our approach
For Doritos, we transformed a simple bag of crisps into a festive Christmas bundle designed exclusively for sale through Amazon. The limited-edition gift set was created to upsell the core product with added extras at a higher RRP. Complete with a themed pair of socks and a branded bauble, we turned an everyday snack into a gift-worthy experience for the brand’s biggest fans.
Similarly, Sensations wanted to launch an Easter bundle aimed at an adult audience. Working to this brief, we combined the iconic Sensations crisps, a bottle of wine (handpicked using our alcohol industry expertise), two wine glasses, and bespoke, branded packaging. From concept to delivery, the entire project was turned around in just three months.
Project outcome
Key stats:
- Both bundles sold out in weeks.
- The Doritos bundle recieved 4.4 stars out of 5 on Amazon.
- The Sensations bundle went viral, featuring in major publications including Marie Claire UK.
Both bundles proved extremely popular with superfans.
For Doritos, conversion and visibility were incredibly high with a very low Amazon Marketplace Services spend. All orders were fulfilled on time and sets received 4.4 out of 5 for the product, selling out in a matter of weeks.
Meanwhile, the Sensations Easter egg went completely viral, earning coverage across Marie Claire UK, The Drinks Business and The Daily Mail – which inevitably made it a sell out.
Between sell-outs, high engagement, and viral coverage, both campaigns displayed just how effective seasonal bundles can be at capturing attention and exciting fans
