Privacy Policy

Privacy Policy

Last Updated: 18th August 2025

IV Creative respects your privacy 

Your privacy is important to us. This privacy statement explains what Personal Data IV Creative collects from you, through our interactions with you and how we use that data. 

This statement applied to IV Creative’s interactions with you and the services listed below: 

  • Personal Data we collect 
  • How We Use Personal Data 
  • How to Access and Control Your Personal Data 

Any personal information you provide to us including and similar to your name, address, telephone number and email address will not be released, sold, or rented to any entities or individuals outside of IV Creative and our third-party partners. 

 

Personal Data That We Collect 

IV Creative collects data to operate effectively and provide you with services best suited to your individual needs. 

You have choices about the data we collect.  When you are asked to provide Personal Data, you may decline, but if you choose not to provide data that is necessary to deliver our services in full to you, the service delivered may be limited. 

The data we collect depends on the context of the services you require to be delivered from our company, the choices you make, including protecting your privacy, and the products and services you use. The data we collect can include the following: 

Name and contact data – We collect your first name and last name, email address, postal address, telephone number and other similar contact data. 

 

How We Use Personal Data 

IV Creative uses the data we collect for three basic purposes: 

  • To operate our business 
  • Provide our service to you 
  • To send communications to you 

 In carrying out these purposes we collect data to give you information about our services. 

We process contact information to promote our services to relevant professionals we believe may have legitimate interest in hearing from us, as we have a legitimate interest in growing our business in a business-to-business context. This includes sending sales and marketing communications to business professionals who may benefit from our services. 

 

Providing and Improving Our Products 

We use data to provide and improve the services we offer, to communicate with businesses, and to improve essential business operations. This includes delivering our services, maintaining and improving the performance of our services and products, developing our customer service, sending sales and marketing communications, conducting research and providing customer support. 

Examples of such uses include the following: 

  • Providing services – We use data to carry out your instructions with us and to provide our services to you. 
  • Client support – We use data to provide customer care and support services. 
  • Provision of services – We use data to provide our services that have been agreed with you. 
  • Service Improvement – We use data to continually improve our services to you. 
  • Business Operations – We use data to develop, analyse and feed into business intelligence that enables us to operate, protect and make informed decisions and report on the performance of our business. 
  • Communications – We use data we collect to communicate with you and personalise our communications with you. 

 

Ecommerce and Fulfilment Services:  

  • Managing product orders, customisation, and delivery.  
  • Integrating with your existing ecommerce platforms.  
  • Coordinating with print and packaging suppliers.  
  • Providing inventory management and reporting.  
  • Quality control and customer satisfaction tracking. 

 

Automated Processing and Profiling  

We may use automated systems to:  

  • Process orders and manage inventory. 
  • Detect fraudulent transactions. 
  • Personalise marketing communications based on your preferences. 
  • Optimise website performance and user experience. 

We do not use automated decision-making that would significantly affect you without human oversight. You have the right to request human review of any automated decisions. 

 

Reasons We Share Personal Data 

We share your Personal Data with your consent. We will access, transfer, disclose and preserve Personal Data, when we have a good faith belief that doing so is necessary to: 

  • Comply with applicable law or respond to valid legal processes, including from law enforcement or other government agencies; 
  • Conduct our business operations, including use of commercial tools. 
  • Protect our customers, for example to prevent spam or attempts to defraud users of our services; 
  • Operate and maintain the security of our services, including to prevent or stop an attack on our computer systems or networks; or 
  • Protect the rights or property of IV Creative, including enforcing the terms governing the use of our services. 

We share your Personal Data only in the following circumstances:  

  • With Service Providers: 
  • Shipping and logistics partners (Royal Mail, DPD, etc) – to deliver your orders. 
  • Payment processors (Stripe, PayPal) – to process transactions securely. 
  • E-commerce platforms (Shopify, WooCommerce) – where you’ve integrated our services.  
  • Cloud storage providers (AWS, Google Cloud) – to securely store data. 
  • Marketing platforms (HubSpot, Mailchimp) – for communications you’ve consented to. 
  • Print production partners – only data necessary to fulfil your orders. 

All service providers are contractually required to protect your data and use it only for specified purposes.  

We will also share data when legally required or to protect our legitimate business interests as outlined in our policy.  

 

How to Access and Control Your Personal Data 

You can request to view, edit or delete your Personal Data by contacting our office, in writing, at The Griffin, Main Road, Plumtree, Nottingham, NG12 5NB. 

 

Cookies 

Our website uses cookies which are small text files that originate from us and are stored on your computer or website server. They do not retrieve information about you that is stored on your hard drive and do not corrupt or damage your computer or computer files. They help us identify website visitor behaviour and visitors’ particular preferences. 

The table below explains the cookies we use and why. 

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies including how to see what cookies have been set and how to manage and delete them, visit  www.allaboutcookies.org. 

To opt out of being tracked by Google Analytics across all websites visit  http://tools.google.com/dlpage/gaoptout. 

 

Credit Card Details 

IV Creative will never ask for credit card details and request that you do not enter it on any of the forms on the IV Creative website. 

 

External Sites 

IV Creative is not responsible for the content of external internet sites. You are advised to read the privacy policy of external sites before disclosing any personal information. 

 

Remember The Risks Whenever You Use The Internet 

While we do our best to protect your personal information, we cannot guarantee the security of any information that you transmit to IV Creative and you are solely responsible for maintaining the secrecy of any passwords or other account information. In addition, other internet sites or services that may be accessible through IV Creative have separate data and privacy practices independent of us, and therefore we disclaim any responsibility or liability for their policies or actions. Please contact those vendors and others directly if you have any questions about their privacy policies. 

 

Other Important Privacy Information 

Below, you will find additional privacy information that you may find important. 

 

European Privacy Rights 

IV Creative adheres to applicable data protection laws in the European Economic Area, which if applicable includes the following rights: 

If the processing of Personal Data is based on your consent, you have a right to withdraw consent at any time for future processing; 

  • You have a right to request from us, a “data controller” as defined in the law, access to and rectification of your Personal Data 
  • You have a right to object to the processing of your Personal Data  
  • You have a right to lodge a complaint with a data protection authority 

When we process Personal Data about you, we do so with your consent and/or as necessary to provide the services/products you use, operate our business, meet our contractual and legal obligations, protect the security of our systems and our customers, or fulfil other legitimate interests of IV Creative as described in the “How We Use Personal Data” and “Reasons We Share Personal Data” sections above. When we transfer Personal Data from the European Economic Area, we do so based on a variety of legal mechanisms, as described in “Where We Store and Process Personal Data” below. 

 

Your Privacy Rights  

Under UK GDPR and data protection laws, you have the following rights:  

  • Right of Access: Request a copy of the personal data we hold about you. 
  • Right to Rectification: Correct any inaccurate or incomplete data. 
  • Right to Erasure: Request deletion of your data (subject to legal obligations). 
  • Right to Restrict Processing: Limit how we use your data in certain circumstances.  
  • Right to Data Portability: Receive your data in a machine-readable format. 
  • Right to Object: Object to processing based on legitimate interests or direct marketing. 
  • Rights regarding Automated Decision-Making: We currently do not use automated decision-making or profiling. 

To exercise these rights, contact us using the details below. We’ll respond within one month (extendable to three months for complex requests). If you’re unsatisfied with our response, you can lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk. 

 

International Data Transfers  

Some of our service providers are located outside the UK/EEA. When we transfer your data internationally, we ensure adequate protection through:  

  • EU Standard Contractual Clauses with non-EEA providers.  
  • Adequacy decisions from the UK/EU authorities where available.  
  • Certification schemes such as Privacy Shield successors.  
  • Explicit consent where other mechanisms aren’t available.  

You can request details of specific transfer mechanisms by contacting us. 

 

Security of Personal Data 

IV Creative is committed to protecting the security of your Personal Data. We use a variety of security technologies and procedures to help protect your Personal Data from unauthorized access, use or disclosure. For example, we store the Personal Data you provide on computer systems that have limited access and are in controlled facilities held within two locations within the UK.  

 

Data Breach Notification  

In the unlikely event of a data breach that may affect your personal information, we will:  

  • Notify relevant authorities within 72 hours of discovery. 
  • Inform affected customers within 72 hours where there is a high risk to your rights and freedoms. 
  • Provide clear information about what happened, what data was involved, and steps we’re taking. 

 

Children’s Privacy  

Our services are intended for businesses and individuals over 16 years old. We do not knowingly collect personal data from children under 16. If you believe we have collected data from a child under 16, please contact us immediately and we will delete it promptly. 

 

Where We Store and Process Personal Data 

Personal Data collected by IV Creative will be held securely and we take steps to ensure that the data we collect under this privacy statement is processed according to the provisions of this statement and the requirements of applicable UK and EU law. 

 

Our Retention of Personal Data 

IV Creative retains Personal Data based on the following specific timeframes:  

  • Customer account and order data: 3 years after last transaction (for accounting and warranty purposes). 
  • Marketing communications data: Until you unsubscribe or 3 years of inactivity.  
  • Website analytics data: 26 months maximum.  
  • Customer service records: 3 years after case closure. 
  • Payment information: Not stored – processed securely by our payment providers. 

We may retain data longer where required by law or to resolve disputes and enforce our agreements. 

 

Changes to This Privacy Statement 

We will update this privacy statement when necessary to reflect customer feedback and changes in our services/products. When we post changes to this statement, we will revise the “last updated” date at the top of the statement and describe the changes. If there are material changes to the statement or in how IV Creative will use your Personal Data, we will notify you. We encourage you to periodically review this privacy statement to learn how IV Creative is protecting your information. 

 

How to Contact Us 

If you have a privacy concern, complaint or a question for the Data Controller of IV Creative, please contact us by using the contact form for IV Creative: https://iv-creative.co.uk/contact-us/. 

Unless otherwise stated, IV Creative is a data controller for Personal Data we collect through the services/products subject to this statement. Our address is IV Creative, The Griffin, Main Road, Plumtree, Nottingham, NG12 5NB.